CEO, Advapay
Maxim Ivanchenko is the founder and Chief Executive Officer of Advapay. Since founding the business in the early 2000s, he has built Advapay into a fintech infrastructure and consulting company supporting e-money institutions, payment institutions, neobanks, crypto businesses, and financial services teams across Europe, Canada, the Middle East, and other regulated markets.
Maxim's perspective sits at the intersection of regulation, technology, and operating model design. He works across core banking infrastructure, licensing strategy, payments, embedded finance, compliance operations, and the practical constraints that decide whether a regulated fintech business can scale after authorization. His view of the market is shaped by both advisory work and the development of Macrobank, Advapay's core banking platform.
As an author, Maxim writes about strategic shifts in regulated fintech: AI in operational workflows, stablecoins as settlement and treasury infrastructure, embedded finance after the easy API phase, core banking modernization, and the infrastructure decisions that separate durable financial businesses from short-lived launch projects.
An operator-focused Advapay analysis of stablecoins as treasury and settlement infrastructure: where fiat-referenced tokens beat legacy rails, how MiCA draws the perimeter, and what custody, monitoring, reconciliation, accounting, and licensing controls regulated fintechs need.
An operator-focused Advapay analysis of why embedded finance is moving from API integration to licensing, safeguarding, partner-bank oversight and regulatory accountability.
A practical Advapay analysis of how AI is moving into regulated fintech workflows, what the EU AI Act, DORA and model-risk thinking imply, and how EMIs, PIs, banks and crypto firms should build controls before automation.
An operating-level view of the seven themes that are actually shaping fintech infrastructure, regulation, and scale in 2026.