About the webinar “Crypto Services Beyond MiCAR: MSB (Canada) and SRO (Switzerland)”
As MiCAR (Markets in Crypto-Assets Regulation) continues to shape the European crypto landscape, crypto service providers around the world are seeking alternative regulatory frameworks that offer flexibility and scalability. In this webinar, we will explore two key alternatives: Canada’s MSB (Money Services Business) registration and Switzerland’s SRO (Self-Regulatory Organization).
Discover how Switzerland’s SRO framework and Canada’s MSB registration offer a streamlined path for crypto businesses to operate seamlessly.
Registration
Presentation 1: Canadian MSB Registration: Enabling Global Crypto Operations
Speaker: Ihor Kreshchenko, Managing Director at Advapay Canada
Ihor specialises in setting up MSB companies and cryptocurrency exchanges from scratch and developing payment and banking infrastructure. His hands-on experience with financial sector players in Canada makes him an expert in compliance field with great understanding of regulatory landscape in the country.
- Explore how Canada’s MSB (Money Services Business) framework supports a wide range of crypto activities — from exchanges to wallet services — without the complexity of full-scale licensing.
- Learn why MSB registration is a faster, more accessible alternative to MiCA for launching and scaling crypto operations, and gain practical insights into compliance requirements under FINTRAC.
- This session will help you understand the steps to register as an MSB in 2025 and how to structure your business to operate globally with a Canadian regulatory base.

Presentation 2: Crypto Licensing in Switzerland: is SRO Membership in Switzerland an alternative to MiCA?
Speaker: Janina Petrovskaia, Legal Adviser, Partner at Zuger Law
Janina Petrovskaia is a lawyer with over 10 years of legal experience in fintech, capital markets, and blockchain law, advising more than 100 Web3 projects in Switzerland and Liechtenstein/EU.
- With the Markets in Crypto-Assets Regulation (MiCA) crypto service providers now face full licensing requirements to operate legally in most European countries.
- In contrast, Switzerland offers a more accessible regulatory path for certain business models — such as crypto exchanges and custody services — which may operate without a banking or fintech license, provided they obtain membership with a recognized Self-Regulatory Organization (SRO) under Swiss law.
- This session will walk you through the current SRO affiliation process in 2025, key compliance obligations, and how to position your company to operate legally from Switzerland while addressing cross-border considerations

Registration
Advapay at stake:
How can Advapay can assist you in launching your fintech business?
• Assistance in EMI/PI licencing in the EEA/UK and other regions
• Registration of MSB company in Canada
• MiCA crypto license in Malta and SRO in Switzerland
• Delivery of a comprehensive Core banking system encompassing back-office and white-label applications for end-users
• Assistance in payment infrastructure development
• BaaS-solutions in collaboration with our partners – EEA/UK licenced EMIs and PIs